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RESULTS.com - Business Execution Blog

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Have you identified your marketing bull's-eye?

  
  
  
Identify your target market customer

A couple of years back we booked a half-day pistol shooting session with a tutor at the LAX firing range in Los Angeles. One of the things he said stuck in my mind. "Remember," he said, "you have to aim for the bull's-eye if you want to hit the target. If you just aim for the target, you will be more likely to miss it." 

That's as true for marketing as it is for pistol shooting, but it's not an insight that comes naturally to business leaders.

I've encountered several companies that seemed to think that it was best not to aim at all. A plumbing company might describe its customers as "anyone who needs plumbing services." A toy store could say its customers are "people who buy toys," while a toy manufacturer would describe its clients as "companies that sell toys."

It sounds reasonable, but actually it is a huge mistake. It's like aiming in the general direction of the target: You waste a lot of ammunition. As any good shooter knows, if you want to hit the target consistently you need to aim for the bull’s-eye every time.

The same principle applies to marketing. If you identify who (or what) your bull’s-eye customer is, and take careful aim at them, you are far more likely to hit something.







The NEW leadership. Are you up for it?

  
  
  
Business Execution requires new leadership skills

While there’s much about leadership that remains constant over time, there are profound strategic changes occurring in many industries, and the pace of change is only increasing. Leaders need to display certain attributes to deal with these changes. This growth tip was inspired by an article that featured in the Management Excellence blog. 

More business execution wisdom from Peter Drucker

  
  
  
business execution wisdom

Peter Drucker shared a wealth of timeless advice for business leaders. He is often referred to as the father of modern management. Here is another summary of his business execution wisdom. 

How to make your online marketing stand out

  
  
  
Marketing communications for effective business execution

With all the articles about the importance of websites, blogs, email newsletters, and social media platforms it is easy to forget that these are just communication tools. If you don’t have a clear and focused inbound marketing strategy, no communications platform is going to save you. 

Business Execution: Achieve more by doing less.

  
  
  
Focus on 1 thing at a time

One of my favorite quotes is attributed to the Chinese philosopher Confucius: "The man who chases two rabbits, catches neither".  Many business leaders find it difficult to chase just one rabbit.  They don't know how to set a winning strategy. They set too many goals, or they try to execute too many projects simultaneously.  Successful business leaders know when to say NO.   

Business execution: Is your business focused?

  
  
  
Focus on one thing

In the great 1991 movie City Slickers, Jack Palance plays Curly Washburn, the weathered and wise old cowboy trying to teach the folks from the city how to drive cattle across the American west. In a memorable scene, Curly asks the main character Mitch Robbins, played by Billy Crystal, if he’d like to know the secret of life.  

The number one reason small businesses stay small.

  
  
  
Business Execution requires focus

Over the last decade I've seen many small businesses that have stopped growing, and are slowly getting worn down by their Herculean efforts to break through to the next level.

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